7 Principles For A Successful Church Fundraising Campaign

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Successful fundraising is a daunting task, yet it is an excellent way to support your community and faith. It brings people and talents together in new, interesting ways. It is an opportunity to socialize and spread the word about your non-profit.

But what it takes to conduct successful church fundraising? How can you put a great formula for church fundraising that works? Well, TRUST, MOTIVATION, and GIVING EXPERIENCE are the key drivers of any non-profit fundraising campaign. 

With these three directives in mind, here we are going to tell you seven principles to consider for successful church fundraising-

Create A Shared Goal

The church organization, the congregation, and donors must share the same priorities. Though it takes a lot of work and communication to build a common vision, it is an essential step for raising funds.

Remember, before you start church fundraising for a new project, it is better to listen to everyone’s thoughts and nail down the priorities. Creating a church fundraising policy statement is a great way to lay out how the church carries the fundraising projects or which activities meet the church’s purpose, identity, and which don’t.

Or, start a committee and create a list of priorities based on every member’s views. Discuss what things the church could fund.

Pay Attention To Your Donor’s Role

When you express the need for church fundraising with real stories, it is necessary to respect and value your donors. Show how a donor plays a meaningful role in improving the quality of a person’s life or progressing the project. Keep telling the donors that their contributions are important; it will keep them motivated.

Provide Them With Different Giving Options

Everyone handles money differently. Some prefer writing checks, online giving, while others find in-person cash donations convenient. Also, there are young adults who have never written a check or the elderly who don’t know online giving. Thus, providing potential donors with a number of giving options is necessary. 

Besides, you can get creative with church fundraising with following ideas-

Bake-Offs For Churches

Bake-sales or bake-offs are classic fundraising options for churches, especially for Christmas events or Harvest. Give the participants a general theme and let them choose their own recipe for a bake sale at church. You can also sell recipe books during the event. The choices are endless!

Package For Sale

Packaging for sale will cut the amount of effort out of setup as everything comes ready to be placed on the table. It will also eliminate the sanitation issues with baked items sitting out in the open. Also, it is better to establish the price tags and payment system beforehand.

Know How The Donors Prefer To Communicate

Think about how you will reach out to the donors, what language you will use, or how to keep in touch with them. Don’t just go with what fits you the best. You may not like emails or Facebook. But, if the donor is comfortable communicating this way, you need to reach out to them that way.

Report The Finances

As an organizer at the outset of a special fundraising project, you need to answer a few basic questions, like-

  • What is the church fundraising goal or the deadline to reach it?
  • If these donations will be deposited in the same account with other church funds, how will the money be designated?
  • How are the funds going to be used?

Report on the finances with transparency. You should be able to tell the donors how much money has been raised, but you should also give satisfactory answers to the questions mentioned above.

Respect The Donors’ Wishes

Tell clearly to the donors the purpose of their donation, and stick to it. Even if you need to change the purpose, be transparent about it. As it is a matter of faith, any misuse of their funds may make the donors feel uneasy about your church project.

Let them see the inner workings of the funds. Show them that you are respecting what you told them. When they see how their donations are helping, they get motivated to give more. Moreover, it helps you gain their trust.

Say ‘Thank You’

After making donations or charities, the donors expect a ‘thank you.’ It is like showing respect for their contribution, regardless of the size of their donation. No ‘thank you’ means, no donor respect, and or the charity is not good enough.

Every donor is valuable, and you don’t want to lose any of them. It needs not to be a red carpet gala or a big fest. It can be as simple as an auto-response message or email. You can also use the membership management feature in the church management software to make the process a breeze.

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